AEO (answer-engine optimisation) is making your site easy for AI answer engines — ChatGPT, Perplexity, Google AI Overviews — to read, understand, and cite. SEO is about ranking in traditional search results. Bot Appétit checks both, since they increasingly overlap.

Yes, completely free. A page scan needs no signup: enter an address and you get a 0–100 score with a category-by-category breakdown in about 20 seconds (the live performance numbers take a little longer). Site scans are free too. A site scan asks for an account only because it runs in the background for several minutes and need somewhere to keep your results.

There’s no catch. Every check, every score and every report is free, and a page scan needs no account at all. You don’t even have to tell us who you are. An account exists for one reason: a site scan runs in the background for several minutes, so it needs somewhere to put the results when it finishes. That somewhere becomes your history, so you can come back later and watch a site’s score move as things change. We’re Milk Moon Studio, a web studio. We built this because sites machines can’t read are the problem people hire us to solve, and the scan is how we show our work.

49 checks across AEO / content, AI access, AI signals, Structured data, SEO, Links and Security, plus 11 in Advanced (agent and MCP readiness) and 6 in Good practice, which we measure without scoring: 66 checks in all. On top of those, Core Web Vitals are measured live through Google PageSpeed. Every check is listed and explained on the “Everything we check” page.

If your robots.txt blocks crawlers like GPTBot, ClaudeBot or PerplexityBot, those answer engines can’t read your content, so they have nothing of yours to quote. Bot Appétit flags it, and it holds the verdict down however good the rest of the page is: a site AI can’t read isn’t ready for AI, however tidy its markup.

Yes. Every scan of the same page is kept, so the results show a history of that exact address with the score change between each one. It includes scans anyone ran of that address, not only yours. Scan a page again after a change and you’ll see whether the number moved. There’s no signup and nothing to set up: the history builds itself.

Yes, if you ask it to. A page scan reads the one page you enter, along with that site’s robots.txt, sitemap, llms.txt, security.txt, favicon, its /.well-known/ agent files, an AI-discovery DNS lookup and a missing-page probe. A site scan works through a representative sample of your site instead, and gives every page it reads its own full report: the same checks in the same detail, because a site scan is simply many page scans. A site scan is free and needs an account; a page scan never does.

Yes. Every scan gets its own permanent link you can copy, bookmark, or send to a client or developer. It opens the full report for anyone with the link, no signup needed, and it always shows that scan exactly as it was on the day, including the performance measured at the time. Every scan in the history has its own link too, so you can share a past result as easily as the latest one. A site scan can be shared the same way. A site scan is private to your account until you create a share link, and then anyone with that link can read the whole report, every page and every finding, without an account. That matters because the person who has to fix the findings is usually not the person who ran the scan. You can stop sharing at any time, and the old link stops working straight away.

Yes, and it builds itself. Scan a second page on a site you’ve scanned before and the results show a list headed “Other pages you scanned here”, each linking back to its own report. The list is tied to your browser rather than to an account, through the analytics cookie our site sets. So it appears only in the same browser, and only when that cookie is there. Block it, or use a private window, and there’s nothing for us to match on. The list is never shown to anyone else. That’s deliberate: publishing a list of pages scanned on a domain would expose staging sites and unlinked pages that were never meant to be found, so the list stays yours.